We design experiences
by crafting solutions that are desirable, feasible and sustainable.
We employ techniques designed to clarify understanding, promote empathy, and uncover new opportunities.
We leverage research and tech to define innovations that maximize the impact of XD on our customer’s business.
Your design problem is unique. Solving it requires an approach just as uncommon.
Our design methodology provides the frame on which an original approach may be constructed. While the tools we employ are different from project to project, our approach ensures that we both design the right thing and that we design things right.
Designing the Right Thing
Whether we are clarifying business needs, shedding light on customer perceptions, observing user behaviors, mapping out existing systems, or identifying constraints, the first step is about seeking a broad understanding of the issues surrounding your problem.
Next, we synthesize the findings and get to the heart of the matter, resulting in a clearly defined design problem with measurable objectives.
Designing Things Right
The third phase is perhaps the most exciting phase, where discussions transform into a tangible solution. There is never one right answer to any design problem, but there are better ones. This phase of our methodology is about exploring multiple ideas, tossing out the bad ones, and shaping the good.
Finally, we focus our attention on implementing a single solution. In this phase we rapidly refine the solution, increasing the fidelity with each iteration, and resulting in a desirable, feasible, and sustainable outcome.
Give us a shout. We would love to speak with you about your project and help you define a unique approach to implementing a successful solution.